SWING ARM WALL LAMPS
Swing arms are a great alternative to traditional table lamps, as they can position light more effectively, and simultaneously save space. Swing arms have always been a productive category for Kenroy Home, so adding more SKUs for 2021 was a no-brainer. For this project we mainly focused on expanding existing light families to save tooling cost, and to ensure their overall success.
DESIGNS
MATCHABLES PACKAGING / DISPLAY
New packaging and display concepts were created for the Menards Matchables line in spring of 2020. This line of lamps and shades allows the customer to customize their lamp by choosing the individual components. The matchables line, owned by Kenroy Home, is a multimillion-dollar category that was up for review that August. This project was my opportunity to update the entire display, and compete for Menards lighting business.