SWING ARM WALL LAMPS
Swing arms are a great alternative to traditional table lamps, as they can position light more effectively, and simultaneously save space. Swing arms have always been a productive category for Kenroy Home, so adding more SKUs for 2021 was a no-brainer. For this project we mainly focused on expanding existing light families to save tooling cost, and to ensure their overall success.
DESIGNS
2020 PRODUCT TRENDS
Created in winter of 2019, this extensive trend guide breaks down all the major product trends for the upcoming year. Used as a tool for the design and marketing teams, the document identifies each trend, then lays out the design elements, styles, and colors that make up the trends. The information in this guide was crucial for developing trend-forward products and marketing throughout 2020. Defining these trends took two months.

















